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People Don’t Change Unless Forced, The Day the MH Earth Stood Still…
Do you like to watch movies? In 2008, Fox released their remake of the 1951 classic movie, the Day the Earth Stood Still. One of the key concepts in the movie is summed up in this thought, that people...
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What Makes Manufactured Housing so Different?
We are going to keep today short and sweet, from utter necessity (I’ve got a flight to catch!). What makes marketing and selling MH so different? First, step back and take a look from 40,000 feet. If I...
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Lifting Boats, Changing Lives in Manufactured Housing
Last year, Evan Atkinson from award winning Williams-Burg Square, Wally Comer and Rich Rice at Adventure Homes all teamed up on our MH image/education video/training project. What follows below is...
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Who should be Manufactured Housing’s Target Audience?
Let’s begin to answer that headline query with another question; who in America needs housing? If you answered ‘everyone,’ we are taking a step in the right direction. Let me be clear. We won’t sell...
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The Mouse that Roared – Media, Marketing, Financing, CFPB and Manufactured...
Pop quiz time. Does financing influence the levels of manufactured housing sales? Of course it does. An objective thinker need not look farther than what happened in the site-built housing market in...
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What’s Your Plan During 2016 Louisville Manufactured Housing Show?
What are your plans while at the 2016 Louisville MH Show? To catch the latest updates from other companies at the show, see their Corporate Press Releases, linked here. Beyond that, a quick...
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Boston Globe Editorial on Manufactured and Modular Homes Solving Affordable...
In a Boston Globe Editorial dated June 1, 2014, one of the nation’s largest newspapers’ digital edition carried the following article, which advocated for manufactured and modular housing to be used...
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Cash and Good Credit Customers Want EVIDENCE – Why MH Testimonials Matter
Let’s be candid. You can say all kinds of great things about your business. But what matters more to a retail shopper is a testimonial. Its not that they won’t listen to you, but some studies suggest...
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Print and Online Publisher Ad/Marketing Impact Study & Manufactured Housing
When we market for MH clients, besides just a website or social media, we often use print and digital publications. So when The Daily Journal told MHProNews the following facts about the results from...
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Truth Well Told and Manufactured Housing Marketing, Sales & Management
Since my early days in retail MH in the 1980s to working with MHCs and then B2B as well as B2C in the present, my passion and respect for this great industry has been steady. Why? Because MH is an...
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